More and more men are crossing the threshold of cosmetic medicine practices. If until a few years ago this was considered taboo, in 2021 the percentage of men who performed minimally invasive procedures increased noticeably.
LEGACY MED, AN OPEN WORLD ALSO FOR MEN THROUGH LEGACY MEN
The society began to put pressure on the correction of atypical physical features, competition among men for a job or to stand out more than others has increased, but also the interest in anti-aging procedures has seen an upward trend . Basically, it is no longer unusual for a man to opt for an aesthetic procedure in order to improve his personal and professional life. There is also an important side of aesthetics in the business world.
Thus, as the myths related to the field of aesthetic medicine disappear, a whole new world opens up for men who appreciate and want a young and harmonious physical appearance. What still holds them back is, on the one hand, the lack of adequate information and, on the other hand, the fear of a society that can mis-catalog them.
“Men, like women, are complex in the way they look. Some resign themselves, others want to fight either with age or with traits that do not suit their harmony. Some resort to light interventions, others resort to more complicated cosmetic surgery. What is certain, at least in our clinic, is that men who cross our threshold receive first and foremost specialist advice. With increased attention to women who come to us and are accustomed to getting information from friends in the entourage who have already gone through similar procedures, men are most informed in the office, before performing the procedure or intervention. The time allotted to a man for a consultation is longer than the time allotted to a woman for the same procedure”, said Simona Chitac, founding manager of the Legacy Med clinic.
The most sought after minimally invasive procedures by men are:
■ fading of wrinkles on the forehead
■ dark circles
■ hyperhidrosis (sweating treatment)
■ fat melting by injection (procedure required especially by men who do sports but fail to remove superficial fat deposits in certain areas
■ young and non-conforming men also opt for mandibular and chin reshaping, seeking to tighten features.
On the other hand, plastic surgery is chosen by men who want definitive results through interventions such as:
■ rhinoplasty
■ blepharoplasty
■ contouring procedures such as liposuction or tummy tuck.
LEGACY MED, AN OPEN WORLD ALSO FOR MEN THROUGH LEGACY MEN
The difference between women and men as patients for minimally invasive or surgical cosmetic procedures is also given by the level of confidentiality of the procedure. Most of the time, a man comes unaccompanied to the appointment. Moreover, the explanation of the post-procedure instructions is done with great care by the specialized medical staff, as men are much more attentive and more interested in these issues.
A special segment of services that is accessed much more by men than women is the hair implant and laser treatment for hair thickening.
“In the Legacy Men division, patients are treated with great discretion and are offered all the comfort, pre-consultation and post-intervention communication being very thorough. Aesthetic medicine is a field that is still dominated by women and it is normal for the minority to be treated with great care and delicacy. We have the patience, experience and the necessary medical staff to offer every patient who comes to Legacy Men the mental comfort and medical results to match”, Simona Chițac shared with us.
